Paradiso

dell'

amore

This is a branding and visual identity project I made for an Italy-based wedding planning company called 'Paradiso dell' Amore'. I chose to illustrate flowers with a dainty, hand-made touch to draw in a raw, natural feel that felt more authentic Italian. The soft, salmon color is pulled from the brick and roof tiles that are found along the coast in Italy, and has a sweet, romantic aura about it. The script handwritten typeface brings a more contemporary style to give the identity the modern feel the client wanted, while still composing a classic and traditional wedding approach.